NDSL Hires New Sales Director for Cellwatch Frontier Product Line

Jay Litus has joined NDSL in a newly created Sales Director role. He brings over 20 years of experience in high-tech B2B sales and marketing with a focus in power, energy and telecommunications markets.

With a track record of creating double digit growth for several organizations, as Sales Director for Cellwatch Frontier, Jay will be responsible for maintaining strong relationships with existing Frontier users, developing and executing the Frontier sales plan, while identifying and securing new customers.

Cellwatch Frontier is the most advanced battery monitor for utilities, enabling any utility or telecom to increase the reliability of their switchgear, telecom and generator-start batteries while substantially reducing the cost of manual maintenance. Cellwatch Frontier also provides testing and reporting for NERC standard PRC-005-2 making it easy and cost-effective to comply with these regulations, significantly reducing the effort for many maintenance tasks.

“We brought Jay on board to help facilitate the expansion and growth of the Frontier product line,” said Earl Philmon, President and CEO of NDSL. “We’ve had great success with getting Frontier installed into many top organizations and look forward to the gains we can make now that Jay is spearheading the sales effort in North America.”